For The Vain: Vanity Domain Suffixes Up For Grabs!

ICANN revolutionized domains with offering your own vanity domain suffix! 

At an unbelievable cost of just $185,000. 

Imagine the possibilities! At $185,000 you and your virtual business can now purchase-

  • MarkAgent.MarkAgent
  • Google.google
  • Yahoo.Yahoo
  • Brooke.SexyLady
  • David.RealEstate
  • Hailey.Broker :)

There are roughly around 22 businesses and/or people who have submitted applications to purchase their very own custom vanity domains.

It was always assumed that the .org and the .com suffixes have the most relevance when it comes to SERPS as per SEO strategies on Bing, Yahoo, Google, and other major search engines. Majority of SEO experts and online marketers agree on this presumption; although there has been no evidence to support this altogether. Nevertheless, SEO has been working on this paradigm.

If this is indeed true, then how will these vanity suffixes be regarded in leading search engines?

Everyone can be guessing on what works for real. But, for now, we just have to wait and see what happens next. The bottom-line is that suffix and extension plays a relatively important role in branding. And if the keywords match perfectly with your branding; then everything will roll the way you want it.

More so, I believe that these people who are getting vanity domain extensions will most likely want to safeguard and promote their own brand names such as that of Google, Adidas, and Microsoft. Additionally, I think that they are buying these vanity extensions not mainly for SEO tactics; but more on feeding their egos and because they can afford such.

Nestor Gasset and Katerina Gasset- Realtors®, CIPS, ABR, SFR, GRI, REOS

International Properties & Investments, Inc
Call us today at 561-753-0135 to get your house sold. 

 

Posted in Seo for Agents | Tagged | Leave a comment

The Basics of Using Google Collections – Video Tutorial 101- Easy-To-Navigate Technology For The Not-So-Techie

First off, you need to make your own Gmail account. This is absolutely free and very easy to set up and open. You will know what to do by watching this Technology For Techie Dummies Tutorial: How To Set Up Your Free Gmail Account

Check out the video tutorial which tailor-fit to non-techies regarding the how-to’s of using Google Collections. Shown below are the basics that we use for our contracts, listings, follow up, tracking, and also the things we utilize in doing SEO campaigns as well as website overhauls. This is a very interactive, fun, and quite easy to apply.

It is very easy to open up two windows on your browser. Google Chrome is the best browser to just the thing. Just open up two windows; one window is for watching this video tutorial while the other window is for opening up your Gmail account so you can easily follow through the flow of my tutorial and be able to catch un the step-by-step process. If; for instance, I may be talking too fast for you in the video tutorial, then you can just easily pause the video until you can catch up with the lesson.

The Technology for the Non-Techie or Dummies in YouTube Playlist will definitely be showcasing more video tutorials so it would be wise to check it out every so often and make sure to subscribe to my YouTube Channel so you don’t get to miss any useful tutorials that will be featured time and again. This video is around 11 minutes in length, which is actually much longer than what I wanted for a video; but, the instructions would of course need to be very clear and accurate so you can easily understand and apply the basics on how to speedily set up and use Google Collections, how to share as well as upload correctly your documents and photos; and how to efficiently work on them.

Nestor Gasset and Katerina Gasset- Realtors®, CIPS, ABR, SFR, GRI, REOS
International Properties & Investments, Inc

Call us today at 561-753-0135 to get your house sold.

Authors of Short Sales Success

Wellington Florida Short Sales | Wellington Fl Short Sales | Wellington REO Servicers

Wellington Short Sale Agents | Video Tutorials About Wellington Short Sales

Search Wellington Fl Homes For Sale | Wellington Equestrian Properties For Sale |

Wellington Luxury Homes | YouTube Listings and Short Sales  |Wellington Fl Short Sale Agent

Posted in Google Documents Tutorial | Tagged , , , | Leave a comment

YouTube Optimization – Tweak Your Channels And Video Page!

Have you visited your YouTube channel lately? Well, you better check it out because you might be surprised with what your channel has evolved into – which is practically a great modification!

Major and minor changes has been funneled in your channel. And because of these changes, we decided to add up a couple of YouTube tasks to accomplish for our online marketing plan this year 2012.  We went through all the necessary changes and made a list of which items should be on top of the priority list next year.

Are you aware that roughly around 150 Years of Videos are being watched every day on Facebook???? That is frantically amazing!!! Check out these awesome facts I got from YouTube:

  • Around 3 Billion videos are being viewed on YouTube every day.
  • Every minute, 48 hours of video are uploaded in YouTube. That sums up 8 years of pure video content that is continuously uploaded every single day.
  • YouTube mostly caters to a individuals within the range of 18- 54 years old.

If you are still not convinced that changes are needed in your YouTube Profile and Channel considering these fact; then you must read it again and again! Facts don’t lie – these revolutionize pages!

So far, the biggest modification done was that YouTube finally got rid of the outdated look and design of the pages. YouTube’s new system is now likened to a Facebook page with videos streaming on the center of your page; and with your wall as the feed.

Further, YouTube also got rid of “friends”. Everyone is now coined as a subscriber,and not a friend.
Also, YouTube stopped featuring popular trending videos in the homepage. This is a major change in their system as they eventually – I think – plan to replace television formats. The great thing about YouTube is that it caters to what the users personally like. So, YouTube is now designed to suggest videos depending on your most-watched or preferred videos.

Your need to revamp your Channel Page. I will not go into the minuscule details of my target action steps; but definitely we are going to make use of the basics as well:
For one, adapting a new background image will be a great overhaul mechanism on your channel page. I actually have those choices given to me by YouTube; but unfortunately, it’s no longer available for use. Here are some of the few key steps we need to map out:

  • Upload your chosen avatar.
  • Utilize your Featured Video.
  • Modify your style.
  • Conceptualize and choose your playlists really. Our playlists are #1 on YouTube and more so, show up in Google organic SERPS.
  • We have also compiled an SEO ninja to-do lists with our channel page as well as playlists for the next year.

Finally-  Post valuable video materials online. I have said this repeatedly; but be careful when posting listings online – especially ones that look liike advertisements; because these might just go into spammy accounts. Post value online to be in the loop of YouTube.

My ActiveRain Video Tutorials and my Techology for the non-techies videos are on my YouTube channel.

Nestor Gasset and Katerina Gasset- Realtors®, CIPS, ABR, SFR, GRI, REOS
International Properties & Investments, Inc

Call us today at 561-753-0135 to get your house sold.

Authors of Short Sales Success

Wellington Florida Short Sales | Wellington Fl Short Sales | Wellington REO Servicers

Wellington Short Sale Agents | Video Tutorials About Wellington Short Sales

Search Wellington Fl Homes For Sale | Wellington Equestrian Properties For Sale |

Wellington Luxury Homes | YouTube Listings and Short Sales  |Wellington Fl Short Sale Agent

Posted in Youtube | Tagged , , | Leave a comment

Where Do You Start With Branding, Building Your Website, and Niche Targeting?

The web is a wide matrix of data where information and connections mingle in a steady mix. There has been a lot of deviations and tweaks in how search engines; specifically Google is being used. People seek virtual presence not solely for connection with family and friends; but the web marketplace has been tapped by bigwigs in varied industries  as well as small start up businesses who know for a fact that web visibility and prominence is highly vital in every business. Google is said to be unrelenting in its efforts for change and versatility. It actually changes their algorithm every chance they can. People seem to be craving for more than mere connectivity online as more and more businesses are plummeting into the Internet loop running in circles; and chasing trends.

The freshness update is after crisp content. The more up-to-date information is shown; the more easy the work are for web crawlers who go for the most relevant and timely information. The thing is, although Google is a dominant player in search engines; it cannot compete with Facebook, Bing, and Twitter when it comes to the freshness edge. Google is said to be a top-notch player in the virtual search scene; as this has been continually defining and improving its algorithm every chance they can. This is something that clients should attune to if they want to attract traffic conversions and make it all count to profit with the use of tried and tested Internet marketing strategies.

Here are some SEO essentials that every virtual marketer abides upon:

  • Branding is the key to raking in potential market. Brand development is relatively important if you want to see profit coming in on clockwork. And this goes beyond just the aesthetics; which include logo design, colors, and applications; to name a few. The trick here is to see your product and services into a revolting point of view; be in the client’s shoes. Always envision yourself to be the target market; which main function is to research and know what the clientele wants; and ascertain to meet and exceed the demands of the market.
  • Niche Targeting – If you know what the client wants; then you must know where to get them so as to get your point across. Marketing entails timing and. The key element  is to know what your target wants and how to get your creative marketing ploy across. It is important to know what to say and how to say it.
  • Google is unstoppable with its thrusts of getting a much larger share in the internet pie. It has been constanly undergoing algorithm changes which is pivoted towards better and flexible coverage.
  • Content is said to still be the best when it comes to getting more visitors into your site. Proper relevant keywords should be incorporated into the article. This is referred to as the best way to regularly update your content and make it as fresh as possible thru blogging. Injecting vital and crisp information in your site is still the best system of tool online.and the key to internet marketing success.
  • Syndicating sites is also a part of the game where you get to know the social cliques or circles and how people do direct and indirect promotion from merely sharing and liking sites.
  • Internet freedom is never absolute. That is precisely the reason why the internet is going to be well-guarded and regulated by the government through SOPA. This somehow oppresses the right for speech and information. Internet can be doomed with extrinsic regulation and control.

Blogging your way to success is definitely viable and real. Crisp content makes all the difference. The whole mix of SEO techniques makes all efforts for internet marketing possible. To read more about SEO and Website Makeovers, watch these videos I created for you.

Join us as we make tirades of change. You can sign up in order to gain access of free videos, group coaching, and other marketing basics online — Go Here!

Subscribe to my blog by email  Subscribe to my blog by email  Subscribe AR-Members

Posted in Real Estate Agent Coaching, SEO Blogging Tips, Social Media | Tagged , , , , | Leave a comment

Does Anyone Need A Business Coach?

I identify with the importance of coaching, as a coach. The best way for a coach to be a great example to her students is to be a coachable and to select a good coach herself. I assess the coaching courses that I work in and work on during this time of the year. This is when I make new products to assist you with your online dominating techniques, your SEO, your online branding and blogging, your expired listing programs, your business plans and development, plus more. coaching for real estate agents

Anyone who wants to shatter beliefs that serve as hinders, anyone who wants to develop their business, their personal growth, and who wants to be more knowledgeable and be credited for their homework. That includes me, because I too, am being trained by amazing coaches. At present, I am assessing myself on what are the things I want to learn for the incoming year.

When I wanted to make our expired listing marketing letter the best version it could possibly be, I employed a coach to help me in reviewing and refining my skills in copy-writing. I also hired a video trainer/coach when I wanted to know how we can promote our videos. When I wanted to find out how I can present my products through the internet, I hired a top launch coach and signed up for his classes which were just simply phenomenal. I discovered so many techniques that I signed up for his next program. Lastly, when I wanted to strengthen my influence in social media, I contacted a social media coach to train me.

Yes, you can do your own research and do a lot of reading to learn these things. I, myself, enjoy reading self help and business books. By reading books and listening to trainers and instructors off and on line, I learn a lot. All these things are useful and propel the businesses to go forward. Nevertheless, a personal coach or trainer really makes a big difference in bringing everything to the next level.

 This time of the year is just the perfect time for you to assess where do you want to find yourself in one year and even five years from now.Working with a coach may be the right step for you to take in 2012. I am definitely not referring to coaches who introduce their system to you, tell you it’s the best thing there is out there, expect you to follow it to a tea, and if you give them feedback on how it doesn’t work for you, just tell you that you’re not applying the system right.

Yes, systems are essential, but these systems have to be yours, which means they have to be made for your market and should suit you. What a coach should do is to help you create systems that work for you. Basically, it is not true that all systems works for all agents in all markets. When I refer to the word “coaching”, what I mean is either one on one private coaching or group coaching, not one of those places where you call and get timed to have 20 minutes or 30 minutes and when the timer goes off, the call ends… just right when you are just getting started to work on efforts to improve your business. It is a must for coaching to become really genuine, allowing you to feel that your coach actually cares about you and your success

Yes, systems are important but they have to be your systems and made for your market and be a good fit for you. A coach should be helping you create the systems that are made for you. It simply is not true that all systems work in all markets for all agents. When I speak about coaching I am talking about one on one private coaching or group coaching but not those places you call and get like this 20 minutes or 30 minutes timer set on you and the call ends right when you are getting started working on some piece of your business. Coaching needs to be really authentic and you must feel that your coach actually cares about you and your success. 

2011 December Blogging Challenge Day  17

Learn the lessons in the 31 day challenge! Subscribe to my blog below:

Subscribe to my blog by email  Subscribe to my blog by email  Subscribe AR-Members

 

Posted in 2011 December Blogging Challenge | Tagged , | Leave a comment

Want An App To Make Your Social Media Life A Bit More Organized? Try Layers by Chrome!

This app is amazing! I personally love how chic and systematized this app is! You’re definitely missing the boat if you’re not using Chrome as one of the major browsers in your computer. Whether you’re using PCs or Macs, it won’t be a problem because Chrome works in both systems. What Layers mainly does is that it makes browsing on your favorite websites, your RSS feeds, and social media accounts such as Facebook and Twitter look and actually feel that you are going through different channels in your TV! Not only does this app bring about ease of use, you’ll also love the feeling of its big visuals. So if you’re a visual person, this app is perfect for you!

Here’s how you can use the Layers app:

1.  Open your Chrome browser and configure your settings to make Google Chrome your home page.

2. Once that’s done, open the Google Chrome Web Store.

3. On the search box, look up “Layers”. You can also find the app when you scroll the home page.

4. Click on the Layers box, and doing so will prompt Chrome to display the installation box for the Layers app.

5. After that, Layers will be displayed on you app page as seen below:

SEO-Blogging-Coach

You can find the Layers app on the right upper corner of the page.

6. Click on your Layers app. It will take you to a sleek background page that has small boxes at the bottom. It has a look of a layer of ribbons, so it’s very easy on the eyes.

7. You will then be asked to for permission to add the app and link it to your twitter and facebook account. Through an RSS feed, you can also add websites you follow along with all your other social media sites. I use different websites and accounts to serve a variety of purposes. For example, to automate my messages and tweets, I use my Hootsuite account. To handle all my twitter accounts and the searches I like following on Twitter, I use Tweetdeck. Another tool I enjoy using is Rockmelt. For those who haven’t heard of it, it is an extraordinary browser which is incredibly social media friendly.

8. Layers is similar to Google Reader except that it is so much easier to adapt to and use. In terms of RSS following feeds, its organized layout is definitely the best I have seen to date. They will keep on developing this app.

SEO Blogging Coach

But Google is Google and Google is the owner of Chrome so there are instances when you should use Chrome and when you will, Layers will make social media so much for efficient and manageable for you, time-wise, especially.

Additionally, Layers functions similar to a movie screen. When you click on a site you want to browse or follow, it will be displayed in the big space at the center of your chrome browser. If you’re watching a video, it’ll go to full screen size to give you a better view.

Posted in Social Media | Tagged , , , | Leave a comment

Do You Already Have a Starving an Audience Before You Establish Your Website or Blog?

Niching promises success in the online real estate business today and in the many years to come. discover who is a niche market

What is the use of the most innovative, modern and appealing website bring if no one can find it?

Or if people do find it, in the end, they don’t become your clients?

If you decide to operate a diner what is the most essential factor you’ll need to ensure success?

People will say great promotion, ads on the paper, perfectly sanitary procedures, exceptional customer service, delectable and scrumptious meals, so on and so forth.

But all of those are incorrect solutions.

What the diner needs to be a success is – A HUNGRY CROWD!

That fact is equally unchanged whether it is in reality or on the web. You don’t just identify who your target readers are, but you must discover what they want and need, and then you deliver it through your content.
Agents say that they are establishing a niche… but it would have been better if they nourish the starving audiences with facts which a specific niche craves and wants. Ask anyone to define what a niche exactly means and they’d say it’s a group of people in an industry which you would want to sell to. A niche is something that is found rather than something that you select.

What is a Niche? Let’s define and review its meaning.

Niche is synonymous to a hollow or recess in a wall.

Niche, in nature, denotes an animal habitat to which a creature impeccably fits in.

It is so hard for small industries, sales marketers and experts who wish to advance their online visibility. Why? Because 99% of the people do a niche backwards.

Finding a niche is not comparable to the movie film “Field of Dreams”, where in anything can be built as you wish them to happen. No, establishing websites and niche markets cannot be done just like that. Niches are found after efforts of finding the best keyword combined with strong intuition and determination to capture that niche. Majority of SEO believers are left brained, their expertise aims on keyword research fine points directed to information as the sole focus, and only if you can get your right brain to the party, then you can start ruling out some links between keywords research and start defining niche market cravings. You will also get to see if it is really the niche that will yield listings or buyers.

Most agents don’t want to spend enough time to really search out what a ‘hungry niche’ is hungry for. But the 1% to 3% of developers who adapt this strategy will be making substantial earnings. Triumph will come in vast degrees, ensuring one success after the other.

It is important to identify for whom are you building your website for and plot a perfect dialogue before you decide to build a website. Give me a call now and unveil how you can lead a hungry crowd.

 

Posted in Uncategorized | Tagged , , | Leave a comment

SEO Blogging Is Definitely Effective!

SEO Blogging Works 100%. SEO blogging works for our business in so many ways. It’s good to share how this online marketing strategy can actually benefit the market and businesses from your side of the spectrum.

SEO Blogging Coach
I wrote this post way back January 2008. Three fruitful years had come by I didn’t even noticed.

It is called: Longtail Keywords for Blogging, Fishing With The Right Bait On Your ActiveRain Blog.  

This is single post has earned more than 320 remarks and it’s remarkably earning more today.

I remember the first time I formulated that post and the only genuine encouragement I got came from Active Rain members and Bob Stewart and Jonathan.

A lot of those not involved in the Active Rain did not consider longtail blogging techniques and SEO blogging up to the point of doing it in a hyper local level. Amusing however, Bob Stewart’s approval of my work blog was a feat and all those who disheartened us were proven to be wrong. What’s more amusing is that all those cynics about longtail keywords are now engaged in SEO blogging specifically for the long tail!

There is a wide disparity between getting a load of awful leads that you have to search exhausting out all of your liveliness because of the unpleasant feedback and the unending pressures and the actual good quality sellers that are willing to list their houses with you because they have already opted to have you as their negotiator through your SEO blogging spiced up with your character and honesty.

It is just similar when I raise this question:

Would you choose selling  300 houses a year for XXX amount of $$$ or would you choose selling 30 a year for the same amount of $$$???  

That is such an undertaking unless you are some kind of an unrelenting workaholic  who is never going to run out of energy  or you have some immensely organized system or team and you are not really the one out there going to all those 300 houses in a year.

SEO blogging is very similar to that.  

How do you rate yourself in tracking? How excellent are your the strategies you apply in pursuing numerous leads each month?
How many 100 calls do you plan to dial to those 10 people who might be prepared to purchase or vend? It’s just not how I work. Well, at least I am honest :)

To begin with, I am not criticizing the manner in which anyone wishes to run their business at all. Well, that is the art of being part of the business industry and having acquired your own business, you have the freedom of its operation. You can craft its own destiny –visions and dreams. You have the power to do whatever you want with your business. Whatever direction you take is fine with me.

But for those of you who are discontented  with your SEO blogging outcomes and lead generation results; take this opportunity to sharpen in on your SEO blogging skills. Be oriented with your keywords. Be familiar with who your audience is. Be sure to identify who your ideal client is. Have a connection with your target market. Be aware of the personality of your buyers/sellers/ and yes, you even have to be aware of your own.

This is your opportunity to be on top of your game in your blogging efforts. Find out how blogging can help you acquire listings. Yes, you can get listings. That is how we do it and there are more on ActiveRain that are obtaining listings from their SEO blogging.

We are so lucky to have a number of excellent agents in this wide universe in our group coaching and private coaching classes. They are continuously acquiring knowledge bringing it all towards the future of their businesses. The brightest and brilliant always surface and shine out among the crowd. If you intend to be with with our roster of SEO Bloggers, join us! Don’t hesitate to give me a call!

coach katerina real estate coaching
Posted in SEO Blogging Tips | Leave a comment

Hello world!

Welcome to our agency: there are no free blogs here, but we are much more interested in your content, than your money.
If you are here by mistake, or just have questions: Israel Rothman 805-827-2450

Posted in Uncategorized | 1 Comment